The Official Website of the GHS™ Designation Course
such a consumer-centric real estate profession, knowing and
understanding your client's needs and wants during the current
economic crisis is key to your success in today's real estate
market. As a consumer yourself, you look for the person or
product that is going to serve you the best. Your clients are no
Learn Timely Information that will Boost your Pool of Clients!
Within the United States there are distinct generational groups with common life experiences that influence their decision making. The timely GHS™ - Generational Housing Specialist™ Designation gives insights into the division of generations by attitudes and preferences. The agent who understands these differences will attract a larger client base.
Can you Bridge the Generational Gap?
Generations in Your Workplace
This course has been created by the Generational Housing Specialist™ Council to assist any professional who works with real estate clients in understanding how generational traits affect the transaction. Managing generational personalities also affects the inter-office relationships within a brokerage and between cooperating agents. Brokers will benefit from the GHS™ Designation for recruiting, retention and business optimization.
Explore More about the Generational Impact on Real Estate
The GHS™ Designation Real Estate Course is a comprehensive look at the five groups (Millennials, Generation X, Boomers, Silents, and the G.I. Generation) that make up the U.S. population, their unique generational characteristics, housing choices, negotiating styles & preferred methods of communication. Each group is affected by current market constraints, often with challenges that are unique to their station in life.