What the Experts Say...
"Generational Housing" is a college-level real estate marketing
course wrapped up in a quick-reading 149 pages.
It is insightful in its division of
America's generations into attitudes and preferences. It goes
into detail on marketing approaches that are likely to be
successful to various age groups based on life experiences and
influences. But this is not just another sales guru
how-to-get-their-money book that serves neither the consumer
nor, ultimately, the professional.
"Generational Housing" reminds the
true real estate professional that understanding the client's
needs must come first.
Frank Cook, Editor
Real Estate Intelligence Report
Home buyers and home sellers are no longer a
single dimensional group but a complex melting pot of many
It is imperative that brokers and agents read
this book to fully master these different generational needs,
wants and desires if they wish to succeed in the future."
Stefan Swanepoel, Best Selling Author and CEO of RealtyU Group