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What The Experts Say....

"Generational Housing" is a college-level real estate marketing course wrapped up in a quick-reading 149 pages.

It is insightful in its division of America's generations into attitudes and preferences. It goes into detail on marketing approaches that are likely to be successful to various age groups based on life experiences and influences. But this is not just another sales guru how-to-get-their-money book that serves neither the consumer nor, ultimately, the professional.

"Generational Housing" reminds the true real estate professional that understanding the client's needs must come first.

Frank Cook, Editor
Real Estate Intelligence Report


Home buyers and home sellers are no longer a single dimensional group but a complex melting pot of many different generations.

It is imperative that brokers and agents read this book to fully master these different generational needs, wants and desires if they wish to succeed in the future."

Stefan Swanepoel, Best Selling Author and CEO of RealtyU Group

More Testimonials

Gen X Quiz
Decide how you would answer the question and then click on "A" to find out if you were right.
  1. The first video game which was produced by Atari was
    Pong
    .
  2. "I'm a man without conviction" is the lyric from
    Kharma Chameleon
    by Boy George of the
    CultureClub
    .
  3. Bono sang "Love Rescue Me" as a duet with
    Bob Dylan
    .
  4. The ghosts in the original Pac-Man game were named Pinky, Blinky, Inky, and
    Clyde
    .
  5. "Don't worry, be happy" was sung by
    Bobby McFerrin
    .
  6. In 1984, the brand new movie rating
    PG-13
    was issued.
  7. The title of the 1982 book about society's expectation that men should be sensitive and vulnerable was "Real Men Don't Eat
    Quiche
    ".
  8. In the 1980's what actor served as Mayor of Carmel, California?
    Clint Eastwood
    .
  9. What name was used to refer to the little girl who was trapped in a well in Texas for 2 days?
    Baby Jessica
    .
  10. In 1987 which longest running (30 years) TV musical program was canceled.
    American Bandstand
    .
  11. The talking, high-tech TransAm used in Knight Rider was called
    KITT
    .
  12. The famous words of a Wendy's commercial in the 1980's was:
    Where's the Beef?
    .
  13. "Greed, for lack of a better word, is good" was spoken by actor Michael Douglas in the movie
    "Wall Street"
    .
  14. "I feel the need, the need for speed" was spoken by actor Tom Cruise in the 1986 movie
    "Top Gun"
    .
  15. The first black Miss America was
    Vanessa Williams
    .
  16. "I'd like to teach the world to sing" was a commercial jingle for
    Coca Cola
    .
  17. The California Raisins 1986 TV Commercials featured the song,
    I Heard it Through the Grapevine
    .
  18. Bras
    were advertised using live models for the first time on TV in 1987.
  19. The first nationwide public health alert was issued in 1988. It concerned what epidemic?
    AIDS
    .
  20. Michael Jackson's signature dance was the
    Moonwalk
    .