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Table of Contents

  • Read about how generational attitudes and shifts have affected real estate over the last 100 years.

  • Discover how financing evolved and how retirement and investment plans impact each generation differently.

  • Learn how taxation policies influence purchases.

  • Customize marketing approaches and represent the best interests of the client by understanding generational desires, behaviors, and personalities.

  • Understand the very different communication and negotiating styles of the different generation.

  • This well researched book is written in an easy to read conversational manner that has value to consumers as well as to real estate licensees.

Buy Book Only @ $29.95
Retail Orders
1 to 9 copies
Bulk Orders
10 books or more
25% discount
Case Orders
32 books per case
35% discount
Please contact Admin
if you have any questions.
OR
 

Upgrade Your Order and Buy the full GHS™ Designation Course  - For a limited time you can purchase the entire course for only $149.

What Does the Price Include?
  • Award winning book " Generational Housing: Myth or Mastery "
  • Complete set of Power Point Tutorials
  • Access key to online exam
  • Membership in the Generational Housing Specialist ™Council with no annual fee
  • The right to use the GHS™ logo and to identify yourself as a Generational Housing Specialist™
  • Being listed on the GHS™ referral network
  • A free DISC analysis