Generational Housing:
Myth or Mastery is an easy, informative read, and a must
for anyone serious about a career in real estate sales.
Read it, study it, and read it again. In the age of the
Internet and Information, it is still vital to "know
your customer."
Saul Klein
President/CEO, InternetCrusade
You took facts, figures,
statistics, trends, personalities, and generational
differences, then integrated everything into a PhD in
real estate. For the licensee or consumer who wants to
understand real estate and its future, this will bring
the reader to a higher plane. I'm looking forward to the
sequel.
Kathy Howe, Educator/Broker
how2educate LLC
Sedona, AZ
Once again you have hit
the target. Your course on Generations is timely, to the
point and inclusive. This subject is arguably the most
important topic of the times. Understanding Generations
will reduce attrition, increase your ability to hire and
improve your productivity. You have achieved this in a
format fit for any business.
Buddy West,
Author/Educator
“Generational Housing” is
a college-level real estate marketing course wrapped up
in a quick-reading 149 pages. It is insightful in its
division of America’s generations into attitudes and
preferences. It goes into detail on marketing approaches
that are likely to be successful to various age groups
based on life experiences and influences. But this is
not just another sales guru how-to-get-their-money book
that serves neither the consumer nor, ultimately, the
professional. “Generational Housing” reminds the true
real estate professional that understanding the client’s
needs must come first.
Frank Cook, Editor
Real Estate Intelligence Report
Home buyers and home
sellers are no longer a single dimensional group but a
complex melting pot of many different generations. It is
imperative that brokers and agents read this book to
fully master these different generational needs, wants
and desires if they wish to succeed in the future."
Stefan Swanepoel, Best Selling Author and CEO of
RealtyU Group
This book is terrific!!!!
So clear, so well written and full of interesting facts
and information. I think it is going to be of great
value to anyone interested not only in real estate but
in the meaning of our trends and our history of the past
100 years. I was impressed with the amount of research
and knowledge.
Elyse Lewin, Commercials Director
Well done! You have once
again developed a program that is packed with worthwhile
information.
Joyce Bea Sterling,
DREI
I can see this being a
positive and instructive read for REALTORS® and even
very informational for the general public, like me. A
good “conversational” feel makes it non-threatening.
Jack Ashby, High
School English teacher and Athletic Director (Retired
Boomer)
An Essential Read
What a fascinating concept!
Generational Housing deals with differences among
generational groups and how those differences affect
attitudes and preferences in housing. The Multhaufs have
created a valuable crash course in real estate and
development. Their informative book is loaded with
helpful statistics, charts, and references, and the
information is skillfully conveyed. As an architect, I
recommend this concise volume to colleagues, or anyone
else concerned with housing.
Lester Wertheimer, FAIA, Architect
I found it to be a good
resource for anyone who is facing the
challenge of selling to real estate buyers of different
ages. It contains
some great insights and stats that lay the groundwork
for understanding
these groups.
Robert Wendover, CEO
Center for Generational Studies
