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What the Experts Say...

Generational Housing: Myth or Mastery is an easy, informative read, and a must for anyone serious about a career in real estate sales. Read it, study it, and read it again. In the age of the Internet and Information, it is still vital to “know your customer.”

Saul Klein, Pres/CEO, InternetCrusade

"Generational Housing" is a college-level real estate marketing course wrapped up in a quick-reading 149 pages. It is insightful in its division of America's generations into attitudes and preferences. It goes into detail on marketing approaches that are likely to be successful to various age groups based on life experiences and influences. But this is not just another sales guru how-to-get-their-money book that serves neither the consumer nor, ultimately, the professional.

"Generational Housing" reminds the true real estate professional that understanding the client's needs must come first. Anyone working with older generations and helping them make housing decisions should have their book on their desk.

Frank Cook, Editor
Real Estate Intelligence Report

Home buyers and home sellers are no longer a single dimensional group but a complex melting pot of many different generations. It is imperative that brokers and agents read this book to fully master these different generational needs, wants and desires if they wish to succeed in the future."

Stefan  Swanepoel, Best Selling Author and CEO of RealtyU Group

More Testimonials



Generational Readings

2008 Robert Bruss Book Award Winner
Generational Housing: Myth or Mastery

About the Authors


Articles by Carmen and Lloyd Multhauf

 Ask Dr. Real Estate

Your Successful Real Estate Career


Articles by Dr. Ken Edwards

 Center for Generational Studies

Generational Diversity


Articles by Robert (Bob) Wendover

 Generations Making Decisions

Figure It Out by Robert Wendover


Figure It Out! is a practical guide for making everyday decisions. No theory, just common sense ideas that will help you make the best decision in everyday situations. Think of Figure It Out as your toolbox for getting ahead.

Robert Wendover, CSP*, Director of The Center for Generational Studies

Author of Figure It Out! Making Smart Decisions in a Dumbed-Down World.
The Center for Generational Studies

Beloit College Mindset List

About the Authors:

Seated at left is Tom McBride, Professor of English, and at right is Ron Nief, director of public affairs at Beloit College.

Each year, they work together compiling suggestions and releasing the final version of the highly anticipated Beloit College Mindset List.

The Mindset List was created at Beloit College in 1998 to reflect the world view of entering first year students. It started with the members of the class of 2002, born in 1980.

This Beloit College Mindset List catalogs some of the experiences and events of incoming college freshmen in order to identify the worldview that they bring to their college years. See how each freshman class was affected differently by world and local events. Learn the "mindset" of these students. See how the generations from 2002 to the present were affected by their environment - parenting approaches, music, TV, media etc.

The site gets over a million visitors a year. Take a look - see if you can relate. Beloit College Mindset List
Visit, the oldest and most respected community on the Internet., The Real Estate Netork

Real Estate Wiki
Real Estate Intelligence Report

Real Estate Intelligence Report is offering four new targeted e-mail reports, each focused on a topic of interest to housing professionals. Get a synopsis of the most important news stories and articles and then link to the full article if you want to know more. Just click to subscribe.

NAR Interactive Real Estate Quizzes

Test yourself to see what you know about important real estate topics. Visit

The goal of our Informative Links is to present a valuable resource to our readers. However, we have no control over the content or accuracy of these third party linked sites so we take no responsibility and give no guarantees, warranties or representations with regard to them.
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