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What The
Experts Say....
Generational Housing: Myth or Mastery is an easy, informative
read, and a must for anyone serious about a career in real
estate sales. Read it, study it, and read it again. In the age
of the Internet and Information, it is still vital to “know your
customer.”
Saul Klein, Pres/CEO, InternetCrusade
“Generational
Housing” is a college-level real estate marketing course wrapped
up in a quick-reading 149 pages. It is insightful in its
division of America’s generations into attitudes and
preferences. It goes into detail on marketing approaches that
are likely to be successful to various age groups based on life
experiences and influences. But this is not just another sales
guru how-to-get-their-money book that serves neither the
consumer nor, ultimately, the professional. “Generational
Housing” reminds the true real estate professional that
understanding the client’s needs must come first. Anyone working
with older generations and helping them make housing decisions
should have their book on their desk.”
Frank Cook,
Editor
Real Estate Intelligence Report
Home buyers and
home sellers are no longer a single dimensional group but a
complex melting pot of many different generations. It is
imperative that brokers and agents read this book to fully
master these different generational needs, wants and desires if
they wish to succeed in the future."
Stefan Swanepoel, Best Selling Author and CEO of RealtyU
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